Amazon enters the smart glasses arena, preparing the launch of two models, “Jayhawk” and “Amelia”, which aim to revolutionize the AR market for consumers and logistics. Is this the beginning of a new era in wearable technology?
In a surprising move, Amazon has decided to release its own smart glasses to compete with giants like Meta and Samsung. The company is reportedly developing two distinct augmented reality (AR) eyewear products, targeting solutions for both consumers and workers in the logistics sector. Leaks point to two key dates: 2026 for the delivery-worker model, and 2027 for the consumer-facing glasses.
Amazon Enters the AR Glasses Market: “Jayhawk” and “Amelia”
According to the latest leaks, the e-commerce giant is working on two different products: “Jayhawk” glasses for consumers and “Amelia” glasses for Amazon delivery drivers. Although both models share the same AR display technology supplied by Meta-Bounds, a Chinese firm specialized in AR components, they are designed to meet very different needs.
“Jayhawk”: Smart Glasses for the General Public (2027)
Jayhawk is intended to compete directly with Meta’s Ray-Ban products, offering a discreet design packed with advanced features. They will be equipped with microphones, speakers, an integrated camera, and a full-color display over one eye, allowing relevant information to be shown and enabling video calls without taking out your phone. However, what will stand out most in this model is its integration with Alexa, Amazon’s virtual assistant. This will enable users to receive notifications, interact with the assistant, obtain contextual information, and much more, all directly from the glasses — a clear value add compared to other manufacturers that rely on third-party virtual assistants.
“Amelia”: AR Glasses for Amazon Delivery Drivers (2026)
The “Amelia” model is designed exclusively for Amazon delivery drivers, with a focus on improving logistical efficiency. These glasses will display instructions directly on the lenses to optimize package delivery, route calculation, and order management. According to leaks, Amazon plans to initially produce 100,000 units of this model, which will be available to drivers starting in the second quarter of 2026.
Competition in the Smart Glasses Market: Who Will Take the Lead?
Competition in the AR glasses sector has intensified this year. Xiaomi has launched its first glasses with integrated AI that include cameras, microphones, and an AR processor, while Solos AirGo Vision has integrated Google’s Gemini and GPT-4 to offer advanced visual recognition features at a competitive price. Samsung is also developing its own glasses, expected for 2026, although those will focus more on a screenless design but will include a camera, speakers, and a microphone.
Although Amazon has not revealed prices or definitive technical details for Jayhawk and Amelia, leaks suggest both devices are well advanced in development. Battery life, available storage, and processor specifications remain unknown. Nonetheless, the race to dominate the smart glasses market appears red hot, and competition looks fiercer than ever.
A Promising Future for Amazon in Augmented Reality
Amazon’s move into smart glasses not only aims to expand its presence in wearable technology, but could also establish it as a serious competitor to Meta, Apple, and other major tech firms. With its expertise in artificial intelligence and cloud computing, Amazon has the potential to integrate its AR glasses with established services like Alexa, which could provide a competitive edge over rivals.
For now, official details remain scarce, but the tech industry is closely watching the progress of these products. The battle for smart glasses is far from over, and with giants like Amazon, Meta, Samsung, Xiaomi, and others involved, the future of augmented reality in wearable devices promises a field of constant innovation.
